I help SaaS companies turn products into stories that drive growth — with 7+ years of experience across go-to-market, positioning, and content for products used by 7M+ people globally.
Translating complex product features into clear value propositions that resonate with the right audience and drive adoption.
Planning and executing product launches across content, email, paid media, and partnerships — from pre-launch to scaled growth.
Building content ecosystems that drive organic growth, reduce support load, and support product adoption at every stage of the funnel.
Analysing markets, competitors, and user behaviour to inform positioning, roadmap priorities, and campaign strategy.
With 7+ years of experience, I’ve led product marketing at Startise — the company behind WPDeveloper, Templately, easy.jobs, Storeware, and xCloud.host — across 5 brands and 20+ products used by over 7 million people globally.
What makes me different: I combine hands-on SaaS marketing execution with analytical depth from my MSc in Economics at the University of Copenhagen.
Built the marketing foundation from pre-launch — SEO strategy, paid ads planning, and launch messaging for a product entering a crowded hosting market.
Now powering 100,000+ websites and 10,000+ servers globally.
Write and review SEO-optimized blogs, documentation, email campaigns, affiliate management and case studies across 25+ WordPress plugins. Collaborate with design, development, and testing teams.
Used by 6 million people globally.
Oversaw marketing across all Storeware products. Contributed to feature planning through user research, optimised the Shopify app listing for growth, and led the creation of the StoreSEO Shopify SEO Guide — now in its 3rd version.
Storeware now powers 26,000+ eCommerce stores.
Led content strategy, email campaigns, and organic social campaign for an AI-powered hiring platform — a completely different buyer and messaging challenge from the WordPress and Shopify products.
Used by 20,000+ businesses globally.
Wrote template descriptions and positioning copy across a library of 6,500+ templates. Led competitor analysis and served as editor on customer case studies.
Used by 450k web designers and agencies worldwide.
I start by getting deep into the product, the users, and the competitive landscape — so positioning is grounded in reality, not assumptions.
I develop go-to-market plans, messaging frameworks, and content strategies with clear goals, channels, and measurable outcomes.
I bring the strategy to life — launching campaigns, creating assets, and continuously refining based on what the data shows.
If you’re building a SaaS product and need someone who can own positioning, go-to-market, and content — let’s talk.
Location: Copenhagen, Denmark
